Coach changing their name? Say it ain't so..

Posted by Joanne G. on

"Coach is changing their name to Tapestry". That's exactly what I read. So I googled this right away as I do love my Coach bags and thought to myself, what's going to happen to my bags? As a sigh of relief, it's only the corporate name changing to Tapestry.  I also didn't realize Coach bought out Kate Spade and Stuart Weitzman. 

As the company continues to grow, CEO Victor Luis said, the name needed to reflect that growth. "Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs. We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow," he said in a press statement.

I do love my Coach bags and Coach accessories, I'm glad they aren't changing the bag names to that. On that note, couldn't they find a better name than Tapestry? Sounds a bit on the old side. 

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